Apparently Kids Ltd Privacy Notice

This privacy notice sets out how we look after your personal data when you use our website. In particular, it provides information on how Apparently collects and processes your personal data through your use of this website, including any data you may provide through this website. Where you provide any personal data on the website, Apparently Kids Ltd is the data controller and responsible for your personal data.


We collect personal information about you when you voluntarily submit information to the site or subscribe to our newsletter. We also collect personal information from you indirectly such as information about the pages you look at on our site or the device which you use to view our site.

Contact details: We collect your name, email address and telephone number when you submit a booking request or sign-up to our newsletter. Your preferences: We hold information about the preferences you set for notifications, marketing communications and how our site is displayed to you.

Information about how you use and connect to our site: We collect information about how you use our site such as the pages you view on our site, the time you access our site and how long you use it for, the website from where you came to our site or go to after leaving our site and any selections and choices you make when using our site.

We also collect information about the computer, tablet, smartphone or another electronic device you use to connect to our site. This information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to our site through the device, your Internet service provider or mobile network, your IP address and your device’s telephone number (if it has one).

Typically, the information we collect about how you use or connect to our site is associated with your device and not you as a named individual. However, if you are logged into a registered account you have with us this information may also be associated with you directly.


We use your personal data in the following circumstances:

  • With your consent, including where you sign up to receive marketing emails.
  • To fulfil a contract or to take steps linked to a contract. This includes communicating your information to the relevant professional when you submit a booking request.
  • Where it is required to conduct our business and in our legitimate interests. In particular, we will:
    • (a) Use information about how you use and connect to our site and our app to optimise your experience of our site or our app on your device, to determine offers that may be of interest to you for marketing purposes and to assess the success of our marketing campaigns.
    • (b) Monitor use of our site or our app for the purposes of detecting and preventing fraud or crime.
    • (c) Post to your social network or to your friends in accordance with your privacy settings on each network
    • (d) Use your comments and opinions to address your queries, issues and concerns and improve our service.
  • For purposes which are required by law, such as requests by governments or law enforcement authorities conducting an investigation.


We may share your personal information with the following parties:

  • (a) Companies in the same group as us, such as our subsidiaries or any holding company.
    These companies will only use your information in the same way as we can under this notice.
  • (b) Professionals listed on the website, when you submit a booking request for their services;
  • (c) Service providers and advisors: these are third parties who provide a service to us. For example, third party service providers help support our IT infrastructure, process payments from you on our behalf, develop analytical information for us about our products, services and marketing and provide professional services such as legal and accountancy services. These third parties will only be allowed to use your personal information in accordance with our instructions and will be required to keep your information secure.
  • (d) Purchasers of our business: personal information may be disclosed or transferred to buyers or prospective buyers of our business or any of our assets as part of any such sale.
  • (e) Law enforcement, regulators and other parties for legal reasons: third parties who we are under a legal obligation to disclose your personal information to or to whom we need to disclose your personal information to protect our rights, property or safety or to protect the rights, property or safety of others.


This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.


You will receive marketing communications from us if you have requested information from us or submitted a booking request and you have not opted out of receiving that marketing.

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.


We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with you.


Under certain circumstances, you have rights under data protection laws in relation to your personal data. If you wish to exercise any of the rights set out above, please contact us You have the right to:

  • Request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. We may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.
  • Request restriction of processing of your personal data.
  • Request the transfer of your personal data to you or to a third party.


If you have any questions about this privacy policy or our privacy practices, please contact us in the following ways:
Email address:
Postal address: 172 Astonville St, London SW18 5AG

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.